Marketing and advertising refer to activities that a business undertakes to promote or sell a product, service, or simply good to the consuming public. In recent times, The New York Times has described it as “perhaps the most difficult art of convincing people that they need and want something that is not readily available to them”. In simple terms marketing and advertising can be said to be about selling to the masses. Marketing is usually thought of when a business creates, rather than advertising, its products and services to the consuming public.
Many businesses have marketing and advertising departments to help them promote their products and services. These departments are generally composed of writers, designers, marketers, accountants, marketing managers, and other marketing experts. These professionals spend time every day working on various marketing and advertising strategies to increase the company’s exposure to potential customers. These businesses then hope to achieve success by reaching potential customers through the mass media. Marketing and advertising strategies of some businesses includes creating TV commercials, magazine ads, out-of-home advertisements, website ads, fliers, and many more. Another strategy that has become increasingly popular in marketing and advertising is the use of the Internet to advertise and reach potential customers.
A number of studies have revealed that companies that rely heavily on television to advertise their products and services have a much higher rate of failure than companies that do not rely on the media for their advertisements. As a result, identifying customer wants and needs is crucial to the success of any business. Marketing and advertising professionals spend hours studying consumer behavior in order to come up with effective marketing strategies. It is important to identify what works for your business and if it doesn’t you can always change the way you do things to make them work better for your business.